ZARA (PROFILE OF COMPETITIVE BRANDS) - Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. It is the main brand of the Inditex group, the world's largest apparel retailer. The fashion group also owns brands such as Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe.
The first thing you look at with this logo, is the point at the end of 'i' which is turned upside down. This is visually pleasing because not only is it different and creative, it has included hierarchy and has achieved its purpose by making you want to look at it.