Damien Tutini
More ideas from Damien
As brands recognize the power of content marketing – and the important role visual content plays in it – they also realize that a one-and-done approach to content production doesn’t cut it. A single blog post or infographic does not a campaign make. To ensure the success of their campaigns, marketers should approach content production strategically: from ideation, through creating a content calendar and publishing schedule, to a distribution strategy and measuring the ROI of those campaigns…

As brands recognize the power of content marketing – and the important role visual content plays in it – they also realize that a one-and-done approach to content production doesn’t cut it. A single blog post or infographic does not a campaign make. To ensure the success of their campaigns, marketers should approach content production strategically: from ideation, through creating a content calendar and publishing schedule, to a distribution strategy and measuring the ROI of those campaigns…