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Social Media Marketing

Social Media Marketing courses, tips and tools for Small Business Owners, Solopreneurs and Beginners. Social media strategy doesn’t have to be complicated! Learn how to grow your social media presence, engage with your audience and how to nail social media content like a pro.
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Clever Social
Four ways to ensure your small business keep up with the latest Instagram trends & tools including setting up your business account, using Instagram stories to grow your reach and pinning IG stories to your account as highlights.
Instagram only offers you ONE precious link to share with potential customers and most businesses miss a beat by using it to send traffic to their home page. If you want to make the most out of your Instagram profile you need to set up what is commonly called a “link in bio” application and start funnelling those clicks to more ideal locations or resources than just your home page, otherwise you may be missing a huge opportunity to send traffic through to specific stages of your sales funnel.
The shocking truth about the Instagram algorithm is that it already knows where it will place your posts in the newsfeed BEFORE you hit that publish button. So all that agonising and gaming the system… it’s all a waste of your time & energy. Where you land in the newsfeed may have very little to do YOU, it’s based on your followers and what they have proven to like and what they have engaged with historically. So keeping this in mind… let’s unpack these Instagram myths.

Instagram

3 Pins
Last week Facebook announced that they were going to start prioritising posts from friends and family in the newsfeed. And everyone lost their mind…
Verifying a business on Facebook is reasonably easy and gives you a snazzy wee grey tick next to your business name. Not only does it look good, the verification process actually improves your rankings within the Facebook search function as well as providing other benefits to your business.
Data is king, so how much data do you have at your fingertips about your audience? If you're using Facebook, quite a lot actually. Facebook Audience Insights lives inside your Facebook Ad Manager account and it’s extremely clever - watch our video for a walk through!

Facebook

3 Pins
a woman with her arms crossed and texting four ways to level up your business on instagram
Instagram Font
O Levels
Business Basics
Business On Instagram
Using Instagram
Living Under A Rock
Instagram Trends
Latest Instagram
Some Text
Four ways to level up your business on Instagram — Clever Social
Four ways to ensure your small business keep up with the latest Instagram trends & tools including setting up your business account, using Instagram stories to grow your reach and pinning IG stories to your account as highlights.
a woman standing in front of a sign that says social media is not about business, it's about people
Quotes Small Business
Be Ruthless
Quotes Small
Quotes Social Media
Not Understanding
One Mistake
Small Business Strategy
Content Plan
Women In Business
Quotes social media marketing - Clever Social
The biggest mistake you can make in marketing, and in business generally, is not understanding your target market. If you don't know who you are speaking to when you tell your stories or plan your content or write your Facebook post.... well, you may be in trouble An easy way to begin narrowing down on your target market is to think about who your offering ISN'T for - be ruthless, who isn't your ideal customer or client? And go from there.
a woman in a colorful dress with the words how to create kick as social media content for your business
Customer Persona
Business Ownership
Facebook Pixel
Content Planning
Landing Pages
First Language
Social Media Channels
Marketing Courses
How to create kick-ass social media content for your business — Clever Social
So you’ve created a kick-ass content plan, but now you need to understand if it’s working…or not. Let’s determine if your current content is working, analyse the gaps, create new content from content you already have, and ensure you are posting to the right places.
the facebook ad with text that reads, stop freaking out about the facebook algorithm
Facebook Algorithm
Facebook Followers
Facebook Content
Learn To Run
About Facebook
Facebook Marketing
Quiet Time
Content Strategy
Stop Freaking Out About Facebook Algorithm Changes — Clever Social
Last week Facebook announced that they were going to start prioritising posts from friends and family in the newsfeed. And everyone lost their mind…
a woman standing in front of a white wall with the text 3 social media signs to avoid
Cross Your Fingers
Social Media Coaching
Be Vulnerable
Facebook Messenger
About People
Business Pages
Media Strategy
Three Social Media Sins to avoid — Clever Social
The latest in well-meaning but short-sighted (and slightly desperate) social media tactics, a comment pod is where a group of businesses join together and comment on each other's latest posts, usually organised via Facebook Messenger, in the misguided belief it will bump their content to the top of newsfeeds, and help grow their follower numbers.
a woman texting on her phone with the words how to verify your facebook business
Facebook Business Page
Business Manager
Facebook Search
Business Page
Google Search Results
Facebook Business
Digital Advertising
How to verify your Facebook Business Page — Clever Social
Verifying a business on Facebook is reasonably easy and gives you a snazzy wee grey tick next to your business name. Not only does it look good, the verification process actually improves your rankings within the Facebook search function as well as providing other benefits to your business.
the title for how to plan your social media content like a pro
Social Media Content Strategy
Self Promotion
Quality Content
Social Interaction
Media Content
How to plan your social media content like a pro — Clever Social
Stop begging for sales on Facebook! Planning your social media content doesn't have to be complicated. Read about our five simple themes to help you easily build your content around your audience.
a woman in a dress with the words how to use facebook to learn about your target market
Facebook Strategy
Facebook Ads Manager
How To Use Facebook
Fb Ads
Target Market
Facebook Ad
Social Media Strategies
Social Media Content
How to use Facebook to learn about your target market — Clever Social
Data is king, so how much data do you have at your fingertips about your audience? If you're using Facebook, quite a lot actually. Facebook Audience Insights lives inside your Facebook Ad Manager account and it’s extremely clever - watch our video for a walk through!
a woman sitting in front of a laptop with the words how to make the most of your instagram bio help
Free Advice
Sales Funnel
Service Based Business
Free Facebook
Instagram Link
E Commerce Business
Sales Funnels
Services Business
Instagram Bio
How to make the most of your Instagram bio — Clever Social
Instagram only offers you ONE precious link to share with potential customers and most businesses miss a beat by using it to send traffic to their home page. If you want to make the most out of your Instagram profile you need to set up what is commonly called a “link in bio” application and start funnelling those clicks to more ideal locations or resources than just your home page, otherwise you may be missing a huge opportunity to send traffic through to specific stages of your sales funnel.
the text how to use influencer marketing for your small business
Pr Agency
Niche Marketing
Free Online Courses
Free Courses
Influencer Marketing
Brand Awareness
How to use influencer marketing for your small business — Clever Social
Influencer marketing is a great way to grow brand awareness as long as it’s done right! Make sure you understand your brand obligations and legal requirements when working with Influencers and take our FREE course to receive your Influencer Marketing pack.
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a woman in white shirt and black pants with text overlay that reads 4 instagramm
Stop Wasting Your Time
Instagram Algorithm
Business Content
Interesting Topics
Business Profile
Grow Business
Four Instagram Myths You Need To Ignore — Clever Social
The shocking truth about the Instagram algorithm is that it already knows where it will place your posts in the newsfeed BEFORE you hit that publish button. So all that agonising and gaming the system… it’s all a waste of your time & energy. Where you land in the newsfeed may have very little to do YOU, it’s based on your followers and what they have proven to like and what they have engaged with historically. So keeping this in mind… let’s unpack these Instagram myths.
a woman standing in front of a sign that says social media is not about business, it's about people
Quotes social media marketing - Clever Social
The number one mistake I see businesses make on social media? Not focusing on their audience, a content plan is about people, not about your business
the free social media content planner for small business is on top of a white table
Social Media Content Planner
Small Planner
Social Media Resources
Content Planner
Digital Marketing Social Media
Marketing Social Media
Event Promotion
Weekly Social Media Content Planner for Small Business - FREE Download
If you struggle to plan to your Social Media Content each week - this one is for you! * Identify & commit to the 2 social media channels you will focus on. *Highlight any upcoming events, public holidays, important days or prep work required for future sales/events/promotions. *Use my inspo guide to pull together content that will entertain, inspire & inform your audience. *Estimate time resource & commitment required to schedule your content meanwhile thinking about repurposing it.
a close up of a piece of paper on a keyboard
Marketing Manager
cleversocial
If you struggle to plan to your Social Media Content each week - this one is for you! * Identify & commit to the 2 social media channels you will focus on. *Highlight any upcoming events, public holidays, important days or prep work required for future sales/events/promotions. *Use my inspo guide to pull together content that will entertain, inspire & inform your audience. *Estimate time resource & commitment required to schedule your content meanwhile thinking about repurposing it.