Guerrilla Marketing Papa Johns Pizza I almost could go either way with this one. It's funny and memorable. But because it blocks the actually view and the door would have to be opened to see who was there, it could backfire and be dangerous.
Bench Presses Advertisement into Bare Thighs: The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette"
I love this. Look how they use nature as a canvas with the negative shapes in the subject matter. Very creative. You have to look at the billboards. I would of added a bit more direct response to it, but it is beautiful branding.
Ogilvy & Mather France took the concept of the billboard and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs. more info here: http://www.thecoolhunter.net/article/detail/2180/ibms-smater-cities-billboard-campaign …