Two Novels In One Image -- A brilliant ad campaign for Colsubsidio Book Exchange by advertising agency Lowe/SSP3 that illustrates two different stories within a single image. “Come with one story; leave with another.”
I love how something as small and simple as a word can make such an impactful and interesting design. The one word draws attention to the piece and the message it is trying to convey. The message comes across clearly and causes the people looking at the piece to think.