Amber Neilson
More ideas from Amber
"Untitled #7313" by katgorostiza ❤ liked on Polyvore featuring Zoe Karssen, Victoria's Secret, Étoile Isabel Marant and NIKE

"Untitled #7313" by katgorostiza ❤ liked on Polyvore featuring Zoe Karssen, Victoria's Secret, Étoile Isabel Marant and NIKE

Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.