Very ironic, clever, play on words... literally
Espo art Quoting David Ogilvy of Ogilvy & Mather ad agency
Copy playing into the need for a break from our everyday busy lives.
Active wording, adventurous,
One word, translating into 2, our eyes read back and forth between the two. The choice of words are perfect, showcasing the the adaptablity of the brand... its everyway
use of existing copy to accompany advertisement material. creating a higher standard for the company than the old tales
This copywriting relies on the visual aspect and representation of the text
Ironic, humorous, emphasis on Bike, visual hierachy translates into the speech
Using the viewers knowledge of the 'expect the unexpected' terms. clever, humorous
motivational, the brand becomes one of the people, and comes alongside the consumer.