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This uses typographic contrast by changing the weight and scale of the words depending on importance. They have some different directions by curving others up more. Structures are different with others being script and serif. Form with upper case and lower case used. Visual punctuation with the lines that box the design in and the words separating things outside. Interlocking relationships with the words fitting together and 'enjoy the ride' being in the 'e'.

This uses typographic contrast by changing the weight and scale of the words depending on importance. They have some different directions by curving others up more. Structures are different with others being script and serif. Form with upper case and lower case used. Visual punctuation with the lines that box the design in and the words separating things outside. Interlocking relationships with the words fitting together and 'enjoy the ride' being in the 'e'.

I realize this is unbelievably preppy - but it's still so sexy! (ok, might also be that look on his face...)

I realize this is unbelievably preppy - but it's still so sexy! (ok, might also be that look on his face...)

7,899 Likes, 36 Comments - Type Gang (@type.gang) on Instagram: “Love this colouring and texture. Type by @mdemilan #typegang - typegang.com”

7,899 Likes, 36 Comments - Type Gang (@type.gang) on Instagram: “Love this colouring and texture. Type by @mdemilan #typegang - typegang.com”