Peroni Pop-Up Piazza

We created a pop up space for Peroni that could be activated at a number of different events and bring the brand to life in a unique way. The bar ultimately transforms events into something more and delivers a true brand experience to consumers. The Volvo Ocean Race in Auckland saw a weeklong series of Italian themed events, from Peroni flavored Gelato to Special screenings of The Godfather. Over 300,000 people saw the pop bar over the 10-day event, increasing brand profile and engagement.
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Ice cold Peroni Draught..mmm

Ice cold Peroni Draught..mmm

Kitted out in Peroni

Kitted out in Peroni

The Godfather open air movie

The Godfather open air movie

Getting ready for The Godfather on the big screen

Getting ready for The Godfather on the big screen

Pizza and Peroni...the perfect marriage

Pizza and Peroni...the perfect marriage

Peroni hats for all!!

Peroni hats for all!!

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