Peroni Pop-Up Piazza
We created a pop up space for Peroni that could be activated at a number of different events and bring the brand to life in a unique way. The bar ultimately transforms events into something more and delivers a true brand experience to consumers. The Volvo Ocean Race in Auckland saw a weeklong series of Italian themed events, from Peroni flavored Gelato to Special screenings of The Godfather. Over 300,000 people saw the pop bar over the 10-day event, increasing brand profile and engagement.
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